This is the place to further elaborate on how you understand your potential client’s biggest pain point. Explain in more details how you’ve been exactly where they are, and how you were able to solve your own problem. If you personally haven’t experienced the exact problem, explain why you are so passionate about the issue that you are helping them to solve (for example, maybe a family member was affected).

In this section, you can also explain why and how you became a health coach (or other wellness professional). List a few credentials if you have them, however this page should be more about your ideal client and less about you. Find a balance of sharing your story but also make sure it directly relates to your client’s problem and make it clear how you are the best person to help them solve it.

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